Amrutva is a premium brand that offers a range of gourmet cold-pressed oils, tahinis and food products, sourced from the finest ingredients through sustainable farming practices. With a focus on authenticity and mindful living, Amrutva aims to provide consumers with a nourishing and flavorful culinary experience.
Create packaging that resonates with the rebranding to appeal to the target audience, and establish a gourmet brand identity. The aim was to create a distinct, visually appealing design that aligns with the new conceptualization, goals, and identity.
The rebranding efforts resulted in a visually striking and cohesive brand identity that successfully captured the essence of a gourmet, premium product range. The new branding made a lasting impression at the multiple expo events.
The logo design symbolizes the brand’s deep-rooted connection with nature and sustainable farming practices. The farm field at the bottom represents the lush land from which the products are sourced, while the sun’s rays and the leaf symbolize the natural ripening process and the brand’s commitment to delivering fresh, wholesome offerings.
A distinctive sticker identity was created, setting the brand apart from competitors. The sticker format ensures easy conveyance of information, aligning with the brand’s goals and creating a unique customer experience.
A vibrant color palette was chosen to make the packaging stand out from the competitors. Bold typography was used for visibility and readability. The logo is prominently displayed on every package for brand recall.
To foster customer retention and maintain consistent branding across platforms, a clean and polished design was created for Amrutva’s online marketplace. The refined aesthetic aligns with the brand’s gourmet identity, providing a seamless shopping experience for customers.
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